Smart Trainer LMS

Social Media Strategist

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Course Outline

Social Media Strategist: Lesson 01 - The Rise of Social Media

The Rise of Social Media

What is Social Media?

Types of Social Media

Evolution of Marketing

Benefits of Social Media to Organizations

The Growth of Social Media

Social Media Career Opportunities

Role of the Social Media Strategist

Social Media Certification Options

Stages of Strategic Social Media Operations

Social Media Strategist: Lesson 02 - Conducting Market Analysis

Positioning

Conducting Market Analysis

Need for Readiness Assessment

STP Analysis

Segmentation

Segmentation Chart Example

Targeting

Targeting Strategies

Positioning with Market or Perceptual Mapping

STP Analysis of Competitors

Competitor Information Available Online

Social Media Strategist: Lesson 03 - Auditing Social Media

Auditing Social Media

Importance of Social Media Auditing

Tools for Social Listening

Demo - Social Listening Tools

Track Platform Performance

Grading Tools

Demo - Example of Grading Tools

Social Media Sentiment Terminology

Sentiment Analysis

Options for Analyzing Sentiment

Document Level vs. Entity Level Sentiment

Unsolicited Feedback

Social Media Strategist: Lesson 04 - Setting Goals and Selecting Platforms

Setting Goals and Selecting Platforms

Corporate Culture and Social Media

Five Barriers to Social Media Adoption

Barrier #1: Resistance to Change

Barrier #2: Sensitivity to Costs

Barrier #3: Fear of Damaging Content

Barrier #4: Fear of Sensitive Information Exposure

Barrier #5: Fear of Web Attack and Malware

Social Media Goals vs. Business Goals

KPIs (Key Performance Indicators)

SMART Social Media Goals

SMART Goals - Specific

Matching Goals to Social Media Platforms

Platform Selection Process

Types of Social Media Platforms

Overview of Social Media Platforms

Popularity-Based Platform Selection

Goal-Based Platform Selection

Content-Based Platform Selection

Content Examples from Top 5 Platforms

Demographic-Based Platform Selection

Social Media Strategist: Lesson 05 - Creating the Social Media Policy

Creating the Social Media Policy

Legal Disclaimer

The Social Media Policy

Demo - Context for Social Media Policy

Disclosure Best Practices Toolkit

Demo - SocialMedia.org

Truth in Advertising

Online Endorsements and Testimonials

Intellectual Property

Permission for Protected Content

Demo - Utilizing Content

Creative Commons

Spectrum of Licenses from Creative Commons

Demo - Creative Commons

Brand Abuse

Trade Secrets and Proprietary Information

Avoiding Release of Proprietary Information

Defamation in Social Media

Social Media Strategist: Lesson 06 - Integrating Marketing Strategies

Integrating Marketing Strategies

Brand Marketing

Demo - Brand Marketing

Online Brand Creation Process

Demo - Contests and Promotions

Keywords

Keyword Research Tools

Demo - Google Keyword Planner

Tips for Keyword Selection

Successful Keyword Strategies

Demo - Where to Use Keywords

Keyword Usage

Content Tagging

Social Media Strategist: Lesson 07 - Developing Effective Content

Developing Effective Content

Content Marketing on Social Media

Types of Content

Trends in Content Marketing

Content Origination

Outsourced vs. In-house Content Production

Branded vs. Common Interest Content

Demo - Branded vs. General Content

Content Development

#1 – Select a Topic

#2 – Write a Title

#3 – Write an Introduction

#4 – Create the Body of the Content

Demo - Trending Content

#5 – Include a Call to Action

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Social Media Strategist

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Beginner

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Social Media Strategist

Course Outline

Additional Information

Administrator

Beginner

Related Courses

Introduction to Social Media for Business